For almost any modern website to work properly, it needs to collect certain basic information on its users. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. These cookies are designed to allow the website to recognise its users on subsequent visits, or to authorise other designated websites to recognise these users for a particular purpose.
There are two types of cookie:
Persistent cookies will remain on a user’s device for a set period of time. This is specified in the cookie. They are activated each time that the user visits the website.
Session cookies are temporary cookies . They allow the operator/owner of the website to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Once you close the browser, all session cookies are deleted.
We use the following types of cookies
Strictly necessary cookies are essential to the smooth running of this site. They are also need to navigate around this website and use its features.
Performance cookies collect anonymous data for statistical purposes on how visitors use a website. Google Analytics use these cookies, and also Hotjar. They are used to gather data about visits to this Website, including numbers of visitors and visits, length of time spent on the site, pages clicked on or where visitors have come from.
AdWords also uses performance cookies to track conversions. We use the Google AdWords service.
Advertising and targeting cookies are used to deliver advertisements more relevant to you. They are used to chart the effectiveness of an ad campaign by tracking clicks. They are usually placed by third-party advertising networks with a website operator’s permission. They remember that you have visited a website, and this information can be shared with other organisations, including other advertisers.
They cannot determine who you are. This information is anonymous.
We use two main types of advertising & targeting cookies:
Personalised advertising is where cookies are placed on your device by our third party service providers which remember your web browsing activity and group together your interests. You are shown ads based on many factors including: The types of website that you visit and the mobile apps that you have on your device, Cookies on your browser and the settings in your Google Account, interactions on Facebook.
We currently do not use Personalised advertising but we may do so in the future.
'Retargeting’ this enables our advertising partners to show you advertisements selected based on your online browsing activity away from our website. This is all done anonymously. This allows us to advertise to people who previously visited our website. We use this with Google AdWords. We may us this feature with Facebook Ads one day in the future.
How do I control my cookies?
If you would like more information about interest-based advertising, including how to opt-out of these cookies, please visit http://www.youronlinechoices.com/uk/
Google Analytics: https://tools.google.com/dlpage/gaoptout
Most browsers accept cookies automatically, but you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. Visit the ‘options’ or ‘preferences’ menu on your browser to change settings.
List of the cookies we use:
This cookie is used to remember a user’s choice about cookies on this website.
For the functioning of the website. These cookies are essential for our services to function properly. They are essential for popups, marketing & A/B testing.
Universal Analytics (Google)
These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form. Some of the data collected is: number of visitors to the website, time spent on the site, and what pages where visited.
Google Tag Manager
Collects cookies and passes then to third party services such as Universal Analytics, Hotjar, Facebook, AdWords etc. Only the cookies in this table are passed by Google Tag Manager.